Adventure CU

“Craft Banking” drove the theme of this site’s launch as part of a rebranding that focused on customized “hand-crafted” banking solutions. I created a design for the new brand that took a colorful approach that emphasized pattern and adventure.

I created a disruptive header that broke out of a traditional format. I wanted to energize the header and move the reader forward. To play off the idea that the credit union will guide you along your path, I created a playful menu that opens like a map.